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Research papers

Customer satisfaction application in the information technology sector

If we had to sum up this telephone survey in three words, they would be: simplicity, speed and performance. The research has been carried out on a continuous basis in year-long waves. It relies heavily on PCs: not only for the actual interviews, but...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Luciana Traversari
Company: DOXA
June 15, 1994
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Citation

Traversari, L. (1994a, June 15). Customer satisfaction application in the information technology sector. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-application-in-the-information-technology-sector